Our Three Step Process
Our Three Step Process
Jon Campbell Team – Rebranding a Top 5 Real Estate Group in America
Our Three Step Process
Jon Campbell Team – Rebranding a Top 5 Real Estate Group in America
Reheat led a full-scale rebrand for the Jon Campbell Team, one of the top-performing real estate groups in the country. The project included a new logo and identity system, a conversion-driven website, cohesive print collateral, and custom motion graphics. Every brand touchpoint was redesigned to reflect the team's professionalism and high-performing reputation.
Challenge
The Jon Campbell Team needed a refined and unified brand presence that reflected their leadership in the real estate market. Their previous identity lacked consistency across platforms and didn’t reflect the scale or success of the business.
Approach
Brand Strategy and Visual Language
Reheat created a flexible identity system that included a bold new logo, geometric brand mark, typography, color palette, and supporting pattern work. The goal was to build a visual language that felt premium, modern, and instantly recognizable.Website Redesign
A fully custom website was planned and built to prioritize performance, user experience, and lead generation. Reheat integrated a fast, SEO-optimized IDX property search and a clean layout that made navigation effortless across devices.Print and Environmental Design
All print materials were redesigned to match the new brand system, including tear-away flyers, business cards, yard signage, and environmental assets.Motion and Video Assets
The new logo was animated for use across video content and social media. Reheat also created branded endcards to support content marketing efforts and increase visual recall.Delivery
Reheat provided a full asset library, motion files, print templates, and CMS training so the client’s team could implement assets at scale while keeping brand consistency intact.
Impact
Lead cost reduced from $600 to $50, resulting in a 91% decrease in cost per acquisition
42% increase in website sessions within 90 days after launch
65% increase in page-one keyword rankings within 6 months
Visit the site!
Challenge
The Jon Campbell Team needed a refined and unified brand presence that reflected their leadership in the real estate market. Their previous identity lacked consistency across platforms and didn’t reflect the scale or success of the business.
Approach
Brand Strategy and Visual Language
Reheat created a flexible identity system that included a bold new logo, geometric brand mark, typography, color palette, and supporting pattern work. The goal was to build a visual language that felt premium, modern, and instantly recognizable.Website Redesign
A fully custom website was planned and built to prioritize performance, user experience, and lead generation. Reheat integrated a fast, SEO-optimized IDX property search and a clean layout that made navigation effortless across devices.Print and Environmental Design
All print materials were redesigned to match the new brand system, including tear-away flyers, business cards, yard signage, and environmental assets.Motion and Video Assets
The new logo was animated for use across video content and social media. Reheat also created branded endcards to support content marketing efforts and increase visual recall.Delivery
Reheat provided a full asset library, motion files, print templates, and CMS training so the client’s team could implement assets at scale while keeping brand consistency intact.
Impact
Lead cost reduced from $600 to $50, resulting in a 91% decrease in cost per acquisition
42% increase in website sessions within 90 days after launch
65% increase in page-one keyword rankings within 6 months
Visit the site!
Reheat led a full-scale rebrand for the Jon Campbell Team, one of the top-performing real estate groups in the country. The project included a new logo and identity system, a conversion-driven website, cohesive print collateral, and custom motion graphics. Every brand touchpoint was redesigned to reflect the team's professionalism and high-performing reputation.
Challenge
The Jon Campbell Team needed a refined and unified brand presence that reflected their leadership in the real estate market. Their previous identity lacked consistency across platforms and didn’t reflect the scale or success of the business.
Approach
Brand Strategy and Visual Language
Reheat created a flexible identity system that included a bold new logo, geometric brand mark, typography, color palette, and supporting pattern work. The goal was to build a visual language that felt premium, modern, and instantly recognizable.Website Redesign
A fully custom website was planned and built to prioritize performance, user experience, and lead generation. Reheat integrated a fast, SEO-optimized IDX property search and a clean layout that made navigation effortless across devices.Print and Environmental Design
All print materials were redesigned to match the new brand system, including tear-away flyers, business cards, yard signage, and environmental assets.Motion and Video Assets
The new logo was animated for use across video content and social media. Reheat also created branded endcards to support content marketing efforts and increase visual recall.Delivery
Reheat provided a full asset library, motion files, print templates, and CMS training so the client’s team could implement assets at scale while keeping brand consistency intact.
Impact
Lead cost reduced from $600 to $50, resulting in a 91% decrease in cost per acquisition
42% increase in website sessions within 90 days after launch
65% increase in page-one keyword rankings within 6 months
Visit the site!
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